The country had vaccinated 98 per cent of its eligible population above the age of 12, and plans were under way for booster shots for the 40+ age group and children's vaccinations next year. When it comes to the younger population, Instagram and Snapchat are stepping in to take over a large share of the younger population. Please authenticate by going to "My account" "Administration". data than referenced in the text. As soon as this statistic is updated, you will immediately be notified via e-mail. On the app store, the age classification is 12+. YouTube has reached 80% of the population in India over a single decade. Snapchat demographics and usage # of monthly active users: 265 million; Largest age group: 13-34 (75%) Gender: 58% female, 40% male; Time spent per day: 26 minutes; Takeaways based on Snapchat demographics. Snapchat gender demographics. Total daily time spent by Snapchatters over the age of 35 engaging with Shows and publisher content increased by more than 30% year-over-year. Re-engage with high-intent and engaged Snapchatters with effective retargeting strategies. Snapchat's demographics include people of all ages, including 5% of all internet users in the States who are over the age of 56+. 65% of US internet users aged 15 to 29 use Snapchat. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Age Bracket Number of Users* 13 - 17 940,000 18 - 25 3,500,000 . Statista. Around 16.6 % of users are over 35 years of . 9. Snapchat is one of them. [Editor's note: For updated data on the demographics of Instagram users, see MarketingCharts' new report, US Media Audience Demographics.] This data includes: Demographics overview: See age and gender breakdowns, languages, household income, education levels, and more Finally, some age and gender data may be imprecise because, for example, users self-report birthdates, and because users' genders are inferred based on available data. Directly accessible data for 170 industries from 50 countries What is snapchat's largest age demographic? You can only download this statistic as a Premium user. Snapchat demographics: Age . In the following 6 chapters, you will quickly find the 43 most important statistics relating to "Snapchat". We Are Social, and Hootsuite, and DataReportal. Snapchat is a fertile ground where you can use social media management software to launch campaigns and get customer insights. 1 These shares stand in stark contrast to those in older age groups. Please authenticate by going to "My account" "Administration". Snapchat demographic statistics. Snapchat generated $2.5 billion revenue in 2020, a 47 percent increase year-on-year. facts. WordPress.com - 5,800,000 . These statistics show that the platform became popular in 2019, compared to 2015 when only 21% of interviewed individuals used the application. (Pew Research) YouTube Viewership by Country 16. 1 These shares stand in stark contrast to those in older age groups. Found inside Page 201Taco Bell: This fast food monster was one of the first to jump on the Snapchat train. simplistic platform Was created specifically for mobile devices and users Cons: User base is made up of mostly younger age demographics The Expanding this audience to 13 to 34-Year-Old US population represents 75 percent of the audience. Found inside Page 69Here's why Instagram's demographics are so attractive to brands. Retrieved from http://www.businessinsider.com/instagram-demogra phics-2013-12 Snapchat. (n.d.). Wikipedia. Retrieved April 11, 2016, from https://en.wikipedia. US Snapchat users in January 2020 stood at over 101 million. "We want to help break down the barriers to entry when it comes to civic participation [for them]." How Old Is the Average Snapchat User? Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age. Use Ask Statista Research Service, Global social networks ranked by number of users 2021, Most popular global mobile messaging apps 2021, Reach of social media used by U.S. teens and young adults 2020. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license, The ideal entry-level account for individual users. Become a part of Snapchatters' everyday conversations with full-screen, digital ads that inspire action from the people that matter most to your business. [127] In 2014, researchers from the University of Washington and Seattle Pacific University designed a user survey to help understand how and why the application was being used. This text provides general information. Favorite social networks of U.S. teens 2012-2020, Most frequently accessed social network of U.S. users 2021, Time spent on leading mobile app publishers in the U.S. 2019, Leading mobile messengers in the U.S. 2019, by users, Leading mobile messengers in the U.S. 2019, by monthly usage. Email. Retrieved November 12, 2021, from https://www.statista.com . As our Snapchat infographic illustrates, over 50% of new Snapchat users are over the age of 25, and the . Please do not hesitate to contact me. 4. Snapchat age demographics. Found inside Page 454Social media is considered to be an "electronic correspondence through which users make online networks and offer data 100% 80% 60% 40% 20% 0% Facebook Instagra YouTube Snapchat Twitter LinkedIn Pinterest m Age 13-17 51% 72% 85% 69% Found inside Page 35There's also the built-in Snapchat Insights analytics tool that collects multiple types of data including user demographics: age, location, gender, and interests. Then, in the case where the company wants to launch a given innovation, The Snapchat user base is a good size, coming in around 100 million daily active users worldwide back in August of 2014. Snapchat is powerful in part because of its unique demographics. Snapchat has 381 million monthly active users; Age. Drive Results: Snapchat Ads are tailored to your advertising needs and business goals. Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group [Graph]. Pin. 53% of people ages 15-25 use Snapchat; 34% of people ages 26 . Found inside Page 205Demographic segmentation variables include age, gender, race, ethnicity, income, education, occupation, family size, and interactive social media accounts on Facebook, Instagram and Snapchat, with hashtags such as #supregirlgang, Click the menu in the top corner and select 'Manage Ads.'. In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. There's a slight skew . Found inside Page 42 we are more likely to engage with LinkedIn, Facebook, Twitter and Instagram than Snapchat (but this is changing). What is clear from the overview of age demographics and the channel usage shown in Table 2.1 is that social and As of the third quarter of 2020, 48 percent of U.S. internet users . Found inside Page 275(Figure 22.1) The growth of social media use across demographics since 2005 demonstrates how integral these sites have sites and apps like Twitter, Snapchat, and Instagram to connect with their friends and people their own age. About 219 million Americans age 12 and up, or 66% of the total population, have received a COVID-19 shot, and nearly 190 million are fully vaccinated. Found inside Page 123AARP. https://www.aarp. org/home-family/personal-technology/info-2018/facebook- users-age-fd.html Scharkow, M., Festl, R., Sprout Social. https://sproutsocial.com/insights/new-socialmedia-demographics/Snapchat Williams, D. (2006). This statistic shows the distribution of Snapchat users worldwide as of July 2019, sorted by age group and gender. That's a number that'll cause any marketer to salivate. Please Note: Snap Select is available for select clients in Canada, France, Saudi Arabia, the UK and US. December 23, 2018 By CertificationAnswers. FILE - In this Nov. 30, 2006 file photo, former Secretary of State Colin Powell looks on during a ceremony for the Alexis de Tocqueville prize, a French literary award, in Tocqueville, east of . Audience Insights provide Snapchat data like demographics and interest categories as well as external data from select third party data partners. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Marcus Lush wants the Invercargill City Council to lobby central Government to get the voting age lowered to 16. ; 18 years to 30 years. What is Snapchat's largest demographic? Please do not hesitate to contact me. Demographics play a huge part in this. Demographics of U.K. Snapchat Users. Quick Analysis with our professional Research Service: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Unlock greater reach and relevance with Snapchat's easy to use custom audiences. ", AudienceProject, Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group Statista, https://www.statista.com/statistics/814300/snapchat-users-in-the-united-states-by-age/ (last visited November 17, 2021), Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group, Snap worldwide annual revenue 2016-2020, by region, U.S. Snapchat social network revenue 2016-2020, Snap worldwide quarterly revenue 2015-2021, Snap sales and marketing spending 2015-2020, Snap research and development spending 2015-2020, Number of social media users on social media platforms worldwide 2019 & 2023, Snapchat: number of global users 2018-2024, Snapchat: usage penetration in selected countries and territories 2021, Number of Snapchat users in the United States 2018-2023, Daily active users of Snapchat 2014-2021, by region, Gender distribution of social media audiences worldwide 2021, by platform, Snapchat: distribution of global audiences 2021, by age and gender, Snapchat MAU user ratio in the U.S. 2021, by age group & gender, Snapchat usage penetration in the United States 2020, by age group, Snapchat usage penetration in the United States 2020, by gender, Reach of selected social networks in the United States 2020, by age, Daily engagement rate of U.S. mobile social users 2020, U.S. social platform user engagement growth 2020, Rate of Snapchat user activity in the U.S. 2021, Snapchat usage frequency in the United States 2020, U.S. social users who considered leaving select social networks 2020, Digital display ad market share of major ad-selling companies in the U.S. 2019-2021, Snapchat: global advertising revenue 2016-2021, Social media platforms used by marketers worldwide 2021, Social media platforms used by marketers worldwide 2021, by target group, Most important social media platforms for marketers worldwide 2021, U.S. teen and young adult favorite platforms for following influencers 2019, Regular "shop now" usage via social in the U.S. 2019, by age group, Snapchat usage reach in the United States 2018, by annual household income, Snapchat usage in Denmark 2017, by device, Snapchat: distribution of global audiences 2021, by gender, Daily usage of Snapchat in Belgium 2017, by age group, Snapchat penetration rate in the Netherlands 2017-2018, by age group, Share of snapchat users amongst internet users in MENA 2015-2017, Number of Snapchat visitors in the UK by age March 2016 - March 2018, GooglePlus usage reach in the United States 2018, by age, GooglePlus usage reach in the United States 2018, by annual household income, Facebook Messenger usage reach in the United States 2018, by age group, Facebook Messenger usage reach in the United States 2018, by gender, Distribution of social sharing users in China 2012, by age group, Snapchat usage frequency in the United States 2018, by gender, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, most important social network for teenagers, 79.7 million U.S. users accessed the photo messaging app, mobile audience reach in the United States. Corporate solution including all features. AudienceProject. 27 Facebook user demographics you need to know in 2021. Found insideSnapchat is also useful, but since photos and videos are only visible for a few seconds, complex marketing messages cannot easily be but also attracts a diverse base of users: age and gender demographics are remarkably balanced. 18-30 . Distribution of Snapchat users worldwide as of July2021, by age and gender [Graph]. Around 16.6 % of users are over 35 years of . Found inside Page 85Demographics of users varied little according to gender, age group, or education. By 2015, 24 percent of American teens (age 1317) Half use Instagram and nearly half use Snapchat. Twitter, Google, Vine, Tumblr, and others follow Snapchat Demographics #3. Statista. 86 million US and 67 million UK daily active Snapchat users were recorded in Q4 of 2019. Found inside Page 151The other social media platforms such as Twitter, Pinterest, Snapchat, and LinkedIn are used but with smaller numbers and different age demographics. Does this mean a business should only focus its marketing efforts on YouTube and Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Facebook's latest figures show more than 2.74 billion users that's an increase of 12%, year over year. "Percentage of U.S. Internet Users Who Use Snapchat as of 3rd Quarter 2020, by Age Group. Found inside Page 175FIGURE 8.1 Antecedents and Timeline of Social Media 2011 Twitch/ Google+/ 2015 Meerkat/ Snapchat FB Live/ TW Regarding age demographics, the Pew study found Facebook relatively common across age groups: 68% of those aged 50 to 64 We Are Social, & Hootsuite, & DataReportal. gambling related content, alcohol, etc.) Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older. ", We Are Social & Hootsuite & DataReportal, Distribution of Snapchat users worldwide as of July2021, by age and gender Statista, https://www.statista.com/statistics/933948/snapchat-global-user-age-distribution/ (last visited November 17, 2021), Distribution of Snapchat users worldwide as of July2021, by age and gender, Snap worldwide annual revenue 2016-2020, by region, U.S. Snapchat social network revenue 2016-2020, Snap worldwide quarterly revenue 2015-2021, Snap sales and marketing spending 2015-2020, Snap research and development spending 2015-2020, Number of social media users on social media platforms worldwide 2019 & 2023, Snapchat: number of global users 2018-2024, Snapchat: usage penetration in selected countries and territories 2021, Number of Snapchat users in the United States 2018-2023, Daily active users of Snapchat 2014-2021, by region, Gender distribution of social media audiences worldwide 2021, by platform, Snapchat: distribution of global audiences 2021, by age and gender, Snapchat MAU user ratio in the U.S. 2021, by age group & gender, Snapchat usage penetration in the United States 2020, by age group, Snapchat usage penetration in the United States 2020, by gender, Reach of selected social networks in the United States 2020, by age, Daily engagement rate of U.S. mobile social users 2020, U.S. social platform user engagement growth 2020, Rate of Snapchat user activity in the U.S. 2021, Snapchat usage frequency in the United States 2020, U.S. social users who considered leaving select social networks 2020, Digital display ad market share of major ad-selling companies in the U.S. 2019-2021, Snapchat: global advertising revenue 2016-2021, Social media platforms used by marketers worldwide 2021, Social media platforms used by marketers worldwide 2021, by target group, Most important social media platforms for marketers worldwide 2021, U.S. teen and young adult favorite platforms for following influencers 2019, Regular "shop now" usage via social in the U.S. 2019, by age group, Snapchat usage reach in Canada 2020, by age, Snapchat usage reach in Canada 2020, by gender, Daily Snapchat users in Sweden 2018, by age and gender, Snapchat: distribution of Canadian audiences 2021, by gender, Share of snapchat users amongst internet users in MENA 2015-2017, Actions French users did on NGOs social media accounts 2017, Facebook user share in the Netherlands 2021, by age group, Estonia: Facebook usage penetration 2017-2026, Number of messaging services used by U.S. users in the past month 2019, Portugal: number of Facebook users 2017-2026, U.S. Reddit user distribution 2016, by gender, Estonia: number of Facebook users 2017-2026, Portugal: Facebook usage penetration 2017-2026, Social media use activity in Finland 2020, Share of LinkedIn users Thailand 2021, by age, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. 13 percent of global active Snapchat users were women between the ages of 18 and . December 23, 2018 By CertificationAnswers. (2021). Found inside Page 148'U.S. Snapchat Users Demographics 2016' [available at: https://www.statista.com/statistics/326452/ snapchat-age-group-usa/ (accessed 9 February 2018)] Strand, S. and Berndtsson, J. 2015. Directly accessible data for 170 industries from 50 countries The latest semi-annual survey, of 10,000 US teens, finds Snapchat not only holding on to the position as the favorite social media platform among teens, but widening the gap between its most recent contender, TikTok. Three years ago, Snapchat's. Aside from that, almost 80% of the user population still preferred using Snapchat over other social networking platforms. 22-35 . please check the box next to 'Regulated Content.' You need a Single Account for unlimited access. Snapchat isn't just for teens and college-age adults anymore. Snapchat reached 210 million daily users in Q4 of 2019. 30-50 . Share. and over 1Mio. As the numbers tell it, Snapchat's audience is young. Some 35% of teens named Snapchat as their favorite social platform, while 30% chose TikTok. Britain's age of austerity is far from over. Run for Office is a civic initiative built within the app in a "Mini . Show publisher information Data from the Statistics Portal backs up the common assumption that Snapchat is still dominated by the young: 60 percent of users are under 25, and nearly a quarter (23 percent) have not yet graduated from high school.. By far the largest Snapchat age demographic is 18- to 24-year-olds. More than 38% of the platform's daily active users are from North America. "We're reaching a really special demographic of Americans," Gross said. Learn more about how Statista can support your business. liability for the information given being complete or correct. Although Snapchat may not be the most talked about trending network anecdotally, the platform experienced significant growth in 2020. The largest Snapchat age demographic, however, is 25- to 34-year-olds. Please create an employee account to be able to mark statistics as favorites. Then you will be able to mark statistics as favourites and use personal statistics alerts. Found inside Page 357 Snapchat, YouTube, and Instagram all have a 70% or higher penetration in at least one age demographic. Even less popular apps like Twitter and Pinterest still have sizable followings (over 40% for some demographics). Snapchat age demographics. Snapchat demographics. But wipe your mouth as you consider these Snapchat demographic numbers from December 2014: Age 18-24: 45 percent; Age 25-34: 26 percent; Age 35-44: 13 percent Facebook: number of monthly active users worldwide 2008-2021, Smartphone market share worldwide by vendor 2009-2021, Number of apps available in leading app stores 2021, North American revenue of Snap Inc. in 2020, Number of daily active Snapchat users as of Q3 2021, Most popular social network of U.S. teenagers, Share U.S. internet users for whom Snapchat is the most frequently used social network as of 2021, Share of total U.S. mobile app time generated by Snapchat as of June 2019, Monthly active Snapchat users in the United States, Monthly Snapchat usage by active users in the United States, Snap worldwide annual revenue 2016-2020, by region, U.S. Snapchat social network revenue 2016-2020, Snap worldwide quarterly revenue 2015-2021, Snap sales and marketing spending 2015-2020, Snap research and development spending 2015-2020, Snap worldwide net income/loss 2015-2021, by quarter, Snap top executive compensation 2015-2020, Net worth of the richest social media entrepreneurs 2021, Snapchat user data requests by U.S. federal authorities 2014-2020, Global social networks ranked by number of users 2021, Most popular global mobile messaging apps 2021, Number of social media users on social media platforms worldwide 2019 & 2023, Reach of social media used by U.S. teens and young adults 2020, Snapchat: number of global users 2018-2024, Snapchat: usage penetration in selected countries and territories 2021, Number of Snapchat users in the United States 2018-2023, Daily active users of Snapchat 2014-2021, by region, Gender distribution of social media audiences worldwide 2021, by platform, Snapchat: distribution of global audiences 2021, by age and gender, Snapchat MAU user ratio in the U.S. 2021, by age group & gender, Snapchat usage penetration in the United States 2020, by age group, Snapchat usage penetration in the United States 2020, by gender, Reach of selected social networks in the United States 2020, by age, Daily engagement rate of U.S. mobile social users 2020, U.S. social platform user engagement growth 2020, Rate of Snapchat user activity in the U.S. 2021, Snapchat usage frequency in the United States 2020, U.S. social users who considered leaving select social networks 2020, Digital display ad market share of major ad-selling companies in the U.S. 2019-2021, Snapchat: global advertising revenue 2016-2021, Social media platforms used by marketers worldwide 2021, Social media platforms used by marketers worldwide 2021, by target group, Most important social media platforms for marketers worldwide 2021, U.S. teen and young adult favorite platforms for following influencers 2019, Regular "shop now" usage via social in the U.S. 2019, by age group, Mobile social media usage in the United States. Found inside Page 172Snapchat Support. 'View Stories' Snapchat. https://support.snapchat.com/ en-US/a/view-stories. Statista, Inc. 2016. 'Snapchat user demographics: distribution of Snapchat users in the United States as of February 2016, by Age. Found inside Page 18Yes, Facebook is number one, but the next two are Instagram at 53% of 12- to 24-year-olds and Snapchat at 46% of 12- And there is no reason to think that those behaviors will not stay with them as they age into other demographics. Demographics. The ideal entry-level account for individual users. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. 2. Chart. Snapchat's key demographics are 13 to 29-year olds with 69% of 13 to 17-year-olds using the app and 62% of 18 to 29-year-olds using it. Found inside Page 261https://www.statista.com/statistics/264810/number-of-monthlyactive-facebook-users-worldwide/. . 2016c. Snapchat User Demographics: Distribution of Snapchat Users in the United States as of February 2016, by Age. Snapchat User Then you can access your favorite statistics via the star in the header. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Found inside Page 122and You Tube for example have a very broad demographic of users that is becoming analogous to the types of audience that could previously be These are just surface demographics around the range of age and gender found in each of Follow our 2021 Guide to Social Media Demographics and discover who is the audience on Facebook, Instagram, Twitter, Linkedin, Pinterest, YouTube, Snapchat, and Tiktok. Understanding the demographics of users on specific social media networks is vital for ensuring your social media strategy is a success. That being said their are a few things to take note as the app is always maturing. These differences are especially notable when it comes to Snapchat: 78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29. Corporate solution including all features. ; Snapchat can reach 8.2% of the population who are aged 13 years or more. Found inside Page 113social networks, such as Facebook, Instagram, and Snapchat, has led to an imagedriven culture which has triggered the need Furthermore, several studies have tried to identify the socially responsible consumer in terms of demographic Use Ask Statista Research Service, Global social networks ranked by number of users 2021, Most popular global mobile messaging apps 2021, Reach of social media used by U.S. teens and young adults 2020. Click 'Edit' under the name of the campaign you'd like to edit. Snapchat's user base is mostly made up of younger Americans, a group that, according to Gross, includes some of the most civically engaged people in the country. Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort - ages 18 to 24 - being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%). We Are Social, Hootsuite, DataReportal. Snapchat Demographics #3. One of TikTok's competitors, Snapchat, struggles with user-growth, but boasts similar age demographics, with 78% of its U.S. users falling within the 18-24 years-old category. Statista assumes no Reach 306 million Snapchat users based on interest, location, demographics and more.. Instagram Insights now provides key demographic information about a business's engaged including top cities, top countries, top age ranges, and more. The above answer is related to HubSpot inbound marketing certification. Please contact us to get started with full access to dossiers, forecasts, studies and international data. 9. As of January 2020, Snapchat boasted 360 million active users, making it the 12 th most used social media platform in the world. The prominent broadcaster - who joined the Invercargill council in February after . From its earliest days, Snapchat's main demographic has consisted of the Generation Z age group. What is Snapchat's largest age demographic? As of March 2021, male users in their 20s accounted for 15.7 percent of Snapchat's active user accounts in the United States . September 17, 2020. Profit from additional features by authenticating your Admin account. "Distribution of Snapchat Users Worldwide as of July2021, by Age and Gender. Published by Statista Research Department , Oct 19, 2021. Piper Jaffray's " Taking Stock with Teens " survey from November 2017 shows that Instagram and Snapchat are practically equal when it comes to teenager popularity. How Old Is the Average Snapchat User?
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